Build a service menu clients can understand, with examples covering what is included, duration, preparation, price, and payment.
Write for someone choosing between appointments
A clear service menu helps a client decide which appointment to book. Use the questions you hear in messages: Is this a full set or an infill? Is removal included? How long should I allow? What do I need to bring?
Give each distinct service its own name, description, price, and duration. The examples below are fictional writing examples; use the time, scope, and requirements that fit your own business.
From a vague label to a clear choice
Use the same test for every service: can someone tell who it is for, what is included, and how much time to allow? The examples below are illustrative; replace them with your actual offer.
| Vague label | Clearer choice |
|---|---|
| Lashes | Lash full set — 120 minutes |
| Training | First personal-training session — 45 minutes |
Beauty example: separate a full set from an infill
“Lash full set — a 120-minute appointment for a new set. Includes a consultation and application. Removal of an existing set is not included; contact us before booking if you need it.” Put your actual price and payment terms beside the description.
Write an infill as a separate service with its own duration and suitability details. Explain when someone should contact you before choosing it, rather than expecting a new client to understand your internal service names.
Wellness example: make different durations clear
“60-minute massage — a one-hour appointment to discuss your preferences and receive the agreed massage service. Please arrive ready for the appointment at [location].” Explain whether the stated duration includes the opening conversation and time to get ready.
If you also offer 90 minutes, describe what changes between the two appointments. A longer duration should have a clear purpose; the client should not have to guess which option fits.
Fitness example: explain the first session
“First personal-training session — 45 minutes to discuss your goals, agree a starting point, and complete the planned training session. Bring suitable clothing and [required items]. This booking covers one individual session.” Add the location, price, and any preparation you actually require.
Use a separate description for a returning client’s training session. Keep promises specific to the appointment you deliver, and make any included follow-up clear.
A template to use on your Citruss service page
“[Service name] is a [duration] appointment for [client or situation]. It includes [scope]. Please [preparation]. The appointment takes place at [location or meeting format]. The price is [amount], with [payment terms]. [Important exclusions or included follow-up].”
Add the description beside the price and duration in Citruss. Ask someone unfamiliar with the service to explain what they would be booking. Use their questions to improve the page before sharing it.
Match the description to the service fields
Open My Page, then Services. Each service combines its description with a price, duration, and delivery format. Those fields need to tell the same story: a description promising an hour should not sit beside a 30-minute duration.
- Use a service name clients already recognise.
- Choose the actual appointment duration from the available options.
- Check that the price uses your account currency; it is not a separate currency choice for each service.
- Select in-person or online delivery, and add the meeting link for an online service when needed.
- Keep the service image and description specific to what the booking includes.
Decide whether to edit, pause, or create a separate service
Editing is useful when the offer stays the same but the wording needs work. A distinct appointment usually needs its own service when the duration, price, or scope is different.
If an offer should stop appearing while you review it, pause the service rather than rely on a sentence saying it is unavailable. Recheck the public page after changing the menu.
| Situation | Action in Citruss | Why it matters |
|---|---|---|
| The wording is unclear | Edit the existing description. | Keep one current explanation of the same offer. |
| A full set and infill differ | Create separate services with their own details. | Clients can choose the correct price and time. |
| A service is temporarily unavailable | Switch its active status off. | It stays in your account while being hidden from the public menu. |
Make the final check as a new client
Save the service, open your public link on a phone, and read the description beside its price and duration. An active service can appear immediately, so do this before sharing an announcement.
On a team account, check that the service is assigned to the people who deliver it. Then choose a date as a client would. Good copy only helps if the client can book the service you described.
See how Citruss can help.
Share one link for clients to choose a service, book an available time, and pay.
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